Management Follow Up - Hendrick BMW

Sunday, September 30, 2007


Hi David,


Thank you for the follow up. Not only did your sales team assist me in finding the car I wanted, they went above and beyond to do it. As always, Hendrick's service amazes me!




Thank you,
Tammy

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Black on Black Z4si

Friday, September 14, 2007


Mr. Desmond,

My wife and I were at your dealership yesterday and purchased the Black on Black Z4si. I just wanted to write to say that our dealings with everyone at the dealership was well above average. I initially communicated by e-mail with Cassandra Wallace, who was extremely responsive to any questions we had about availability, options, and general questions about the dealership and the Z4si. Ms. Wallace recommended that we visit the dealership last Saturday and she referred me to Cliff Spangler. Unfortunately, by the time we arrived at the dealership, it had closed. We were however able to look at the four Z4si roadsters on the lot. I was interested in the roadster we purchased, so I e-mailed Mr. Spangler. Later I found that he was out of the dealership that day, but Mr. David Effren picked up the ball and assisted me very well with all questions in a very professional manner. Eventually, my wife and I decided to visit the dealership yesterday to test drive the car and see if we could work out the purchase of the car. Upon arrival we were welcomed to the dealership by a salesperson who upon our request was able to get Mr. Effren who in turn directed us to Cam Warren to assist us with the test drive and questions. Once again your employee performed above average. Mr. Warren was courteous, responsive to questions, knew his product, and did everything we requested in the negotiation for the car. Mr. Warren was very responsive to all questions, even when we asked the same question 20 minutes later. We thank him for that as well as his professionalism in demonstrating the products features. Gregg Adler was extremely pleasant also.


Prior to visiting your dealership we had visited of course Leith in Raleigh, as well as, Crown in Greensboro, Flow in Winston-Salem, Performance in Chapel Hill not to mention the web searches in VA, SC, GA, and FL. The price point at the dealership is very important but the attitude of the employees at the dealership means a lot for us. This is our 3rd purchase of a car in the last 3 months a 07 Civic EX for our daughter, a Lexus IS-250 for my wife, and as usual I bring up the rear with the Z4si, none of which came from Raleigh due to the attitude of employees. If you are treated in an indifferent manner obviously that dealership doesn't deserve your business regardless of price. We were comfortable at your dealership with all employees we encountered, all were courteous and helpful, and made the long drive back to Raleigh better.


All that to say thank you and we hope your staff members continue to strive to serve their customers as well as we were treated.



Thank you,
Very Satisfied Customer

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My experience was more than great

Dear Jock,

As the Business Development Manager for Hendrick BMW, your Internet Lead is very important to me. Today, business has taken on many forms, most of it dominated by technology. It is my goal, that while we utilize technology to deliver fast results, the "old-fashioned" positive experience does not get lost in the translation.

In doing so, I regularly follow-up with my customers to ensure that they received the information they sought out. Please do not hesitate to call or email me with any questions you might have. If your experience has been great, I would love to hear about it. If for any reason it was not, I would most definitely want to hear what I can do to prevent a repeat of that experience.

We look forward to working with you on this opportunity.


Sincerely,

David S. Effren
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Hi David,

Thank you for emailing. My experience was more than great- I could not believe how fast your sales rep- Mary Beth got in touch and stayed in touch with me. I sell real estate and have a hectic schedule- I have emailed about many other cars from various locations and never received such a prompt and courteous reply. I'll be over Wed for a test drive-


thanks again-
Satisfied Customer

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AME Zion Church - Appreciation Letter

Thursday, September 13, 2007


African Methodist Episcopal Zion Church
Norteastern Episcopal District

September 13, 2007

Mr. Rick Hendrick
Hendrick Motor Sports
4400 Papa Joe Hendrick Boulevard
Charlotte, North Carolina 28262

Dear Rick:

I recently purchased a car from your BMW dealership in Charlotte and am writing to express my sincere delight with the service I received. In working with the general manager, service manager and pre-owned car manager, I experienced nothing but responsive, diligent service. Every concern I expressed, every question I had and every request I made was addressed in a fashion befitting the excellent reputation you and your businesses have so richly earned over the years!


I have referred several buyers to your dealerships over the years and have always been pleased and felt justified in doing so. As a customer in this instance, I can honestly say that I received the first-class treatment reported back to me by so many of the individuals I referred your way. The ethic of caring and service that I have seen you demonstrate personally in both your business and civic dealings has truly filtered down into the consciousness of those you employ and for that I am truly grateful. I thank you for all that you do and I look forward to continuing to do business with you in the future.

Best regards,
George E. Battle, J r.

xc:
Mr. John Desmond
Mr. Steve Strickland
Mr. Chris Bullock

Matthew 6:33 "But seek ye first the kingdom of God and his righteousness; and all these things will be added unto you."

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David Meredith's good work in the Hendrick BMW Service Center, Charlotte, NC

Tuesday, September 11, 2007


John Desmond
6950 E. Independence Blvd.
Charlotte, NC 28227

Dear John,

I'm writing to let you know how pleased I was with my recent experience at the Service Center. My service advisor, David Meredith, made a typically difficult experience very satisfying. David was considerate of my time and knowledgeable of the work being done on my car. He explained my options thoroughly and made sure I made informed decisions. There are quite a few BMW owners in my office and I can assuredly say I'm happy to give a referral to your service center. Keep up the good work!


Regards,
North

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I bought the BMW

Hi David,


Thank you for emailing. I did purchase a BMW yesterday from your dealership- I really appreciate the prompt email response from Mary Beth- she was very nice to deal with. Frank King was my salesman. I think that he is the most outstanding car salesman that I have ever dealt with, and he was the sole reason that I bought the BMW. I had test drove a Volvo XC-90 the day before and own/love my Volvo. I have also looked at the Mercedes dealership on South Blvd before coming to you. Frank presented all the stats, options, safety, warranty advantages to BMW. He laid it out in a way that was easy to understand- after that, it was clear that the BMW was the best option for my needs. He is very easy to deal with and extremely efficient- I really appreciate the fact that you hire true professionals.


I have asked Frank to send me business cards and info. I am a Real Estate Broker in North and South Carolina and would like to refer my clients in need of a car to Frank.
I was very impressed with your sales staff- I hope that you recognize Frank for his abilites and excellence in representing your dealership. I copied him on this email to show my appreciation.


Thank you.
Happy Customer

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Customer Comments about BMW Z4

Monday, September 10, 2007


Hi David,



Thanks for the follow up email. We did a lease on a 2007 BMW Z4 from your dealership, Hendrick BMW Charlotte.

We had exceptional service and are very pleased with our new automobile.
Thanks and hope you had a terrific weekend!


Satisfied Customer


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Worth the 100 miles we drove!

Saturday, September 1, 2007

Judy,

I drove the car today and it was great!!! Anthony had fun in it on the way home!!! Took mom for a ride also this evening and she loves it too!!!

I just wanted to tell you thanks again for all of your help, and we really appreciate all you did to make this purchase possible!!! You and Hendrick BMW are worth the 100 miles we drove!!!
Take care and GOD bless!!!


Satisfied Customers,

Mark, Ricky, Jomby

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