What Does the BMW Brand Stand For?


After nearly 100 years of automobile production, the BMW brand stands for many things.

Integrity. Innovation. Elegance. Performance. Modern engineering.

The list goes on. But this year, at the 2015 IAA (Internationale Automobil-Ausstellung, or International Motor Show) in Frankfurt, BMW stands as a beacon of automotive excellence for impassioned people across the world.

If you're fortunate enough to attend the show, you'll be able to experience a personal look at all of the newest products, models, and concepts being released unto the world, like the stunning new BMW 7 series, the 2016 BMW M6 Competition Edition and GT3, and the new BMW X1 SAV. If you're stuck across the pond, though--as we are--you'll probably be as pleased as we are to see this beautiful video showcasing this year's BMW stand at the Frankfurt Motor Show. Take a look.

After seeing the reveal of one new model after another of forward-thinking, top-of-the-line luxury sedans, coupes, and crossovers, it's hard not to get excited about the future of the brand.

Standing on the forefront of luxury performance, BMW promises great things for those who live for the drive.

We can expect more updates over the next two weeks about the new BMW lineup as the IAA continues on in Frankfurt. Be sure to check back with our blog so you can stay on top of all the latest news.

Categories: Videos, BMW, News


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